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Spoleto Festival USA
Advertising, Data, Strategy
For 17 days and nights each spring, Spoleto Festival USA fills Charleston’s historic theaters, churches, and outdoor spaces with performances by renowned artists
Challenge & Solution
Translate Spoleto's world class performing arts programming into paid media that fills seats, despite a complex and inaccurate tracking infrastructure obscuring true performance.
Rebuild the measurement foundation into a single accurate framework, giving every campaign clear visibility into ticket revenue and the ability to optimize toward it.
$7.89
ROAS
+
208%
Video ThruPlays
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