Venturing into the high-ticket space is no small feat - Budget allocation and Audience insight is crucial, Through our paid media efforts we were able to increase online store sessions by 409% and customer retention by 22% in just one month.
The 22 System is a comprehensive suite of minimal, UL Certified electrical wall components designed by BOCCI that utilize standard junction boxes to seamlessly integrate the system into any wall surface.
Our marketing team implemented their first-ever Paid Digital Advertising Framework. After the initial launch of the 22 System e-commerce website - we created the first digital strategy focused on testing the product in this market and gauging the overall audience feedback. With such a unique product this strategy had to be extremely targeted. By focusing on the ideal consumer profile we were able to spread their dollar and eliminate any cumbersome spend.