Delivering advertisements and structure that is completely different to the conventional. First principle thinking instead of thinking by analogy, through this frame of mind we can represent all the most important factors of these designs while maintaining the sense of obscurity and slight mystery.
OAO Works is a loose portfolio of objects, curiosities, and ideas. It is structured as a platform to highlight underrepresented themes in Omer Arbel’s work. Some of the works resist simple classification, while others are by-products of more targeted investigations. Still more are results of very particular relationships, narratives, and collaborations.
To help drive their new e-commerce centric approach, we focused heavily on driving awareness. With such a loyal customer base, we put retargeting on the back burner and focused on optimizing and driving brand awareness in a congruent fashion that also allows for these lesser known projects to express itself in its own unique way.