Socialystic.

Once we found the balance between structure and creativity, we refocused on the quality of execution and content creation. While creating meaningful content maintaining our brand persona and account aesthetic were also top of mind throughout the whole process. Now that we are through the most hectic part we have a lot of great content planned with a fresh and community first approach, that will bring something quite different to the restaurant industry.

Execution.

Community.

Opening “On the Drive” in Vancouver in November 2021, and “On Whyte” in Edmonton in December 2021, Community is an inclusive hub for people to gather over shared, memorable, hospitable and charitable experiences. Featuring craft beer brewed down the street, locally curated wine and cocktail lists, top-notch ingredients, a modern yet eclectic decor, and featuring artwork by local artists, it’s a celebration of the diversity of the neighbourhoods in which they’re located – with a strong commitment to be a Community staple for years to come.

Client

Define Group

Year

2021

Venturing into the restaurant space was no easy task, we realized that balancing core offers with unique and meaningful content is where we needed to focus. We started by constructing creative assets to optimize specific formats to offer some automation into the process. Once the foundation was built, that's where the fun truly began. Everyone has the same idea of where they want their social to end up, or how they want it to be curated. Our objective is always to deliver exactly what is wanted but never sacrifice quality for timeline. With a collaborative media launch strategy we are off to the races. 3k follower growth over the initial grand opening weekend.

Community.

Community.

Venturing into the restaurant space was no easy task, we realized that balancing core offers with unique and meaningful content is where we needed to focus. We started by constructing creative assets to optimize specific formats to offer some automation into the process. Once the foundation was built, that's where the fun truly began. Everyone has the same idea of where they want their social to end up, or how they want it to be curated. Our objective is always to deliver exactly what is wanted but never sacrifice quality for timeline. With a collaborative media launch strategy we are off to the races. 3k follower growth over the initial grand opening weekend.

Objective.